

There is currently a real shift towards scintillating couture in fashion and
quintessential elegance in hair and, consequently, a serious eagerness to
learn the techniques to achieve these timeless hairstyles. Patrick Cameron
is world- renowned for his ability to simplify the most complex, elaborate
creations to just a few easy steps. The key elements are always shape,
balance and finish; these guidelines are of paramount importance to the
preparation of the hair.
"Prestige" celebrates luxurious volumes and beautifully placed waves to
create a collection that is both sculptural and delicate in detail. Patrick
skilfully balances the contrast of the smooth, polished areas of the
hairstyles and the more decorative elements with effortless flair. The
proportions are defined by flattering low chignons at the back, with playful
turned-under quiffs and buoyant fringes at the front. The hair is worked
cleanly, whether coiled to create exquisite motifs or curled into
flirtatious styles. The shapes are strong and uncompromising in both hair
and fashion; dazzling one-off couture completes the looks, adding the final "wow" factor.
The reference to the icons of the 40s and 50s is the starting point of the
creative process, ultimately achieving a selection of hairstyles that
applies the use of invaluable step-by-step techniques and presents an
awe-inspiring show.
The combination of all these ingredients, mixed with Patrick's flamboyant
personality and unique talent for education, make "Prestige" a truly magic
collection.
Hair by: Patrick Cameron
Make up: Alison Chesterton
Couture: Marco Erbi
Photography: Alistair Hughes
Post production: Marco Erbi
Products: Wella System Professional